Wholesale Shade introduces Shade Sail University

May 10th, 2019

Wholesale Shade, a premier shade sail fabricator, has developed a comprehensive guide for the shade sail industry. Covering design, selling, installation and more, this guide is a must-have for anyone looking to get into the shade business or to train new employees. It includes standard industry forms and a glossary of terms.  A redesigned website […]

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Canopy protects New Zealand kindergarten from UV rays

June 1st, 2016

Mid-century kindergarten in New Zealand gains a contemporary facelift and enhanced enrollment鈥攁nd a healthy dose of shade. Of all the roles that shade structures fulfill鈥攆rom aesthetic appeal to space expansion鈥 their most critical function is weather protection. Few places require as much protection against ultraviolet (UV) rays as New Zealand, which, according to the country鈥檚 […]

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Framework for success

March 1st, 2016

Companies with in-house metal shops enjoy advantages in quality control and customer service, plus increased opportunities for expanding operations. Like the stars of box-office hits, fabric usually gets all the glory as the most noticeable player (especially when emblazoned with colors and custom graphics) in structural protective coverings. But just like those high-grossing stars of […]

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Envision, build, repeat

March 1st, 2016

Michael Catalano treats his clients as strategic partners鈥攁nd that keeps them coming back. "We have a saying here: It鈥檚 not about the first job. It鈥檚 about the next job,鈥 says Michael Catalano, CEO of Capitol Awning Co., Jamaica, N.Y. 鈥淎nd probably 90 percent or more of our work ends up being repeat business.鈥 Michael Catalano […]

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Angles of shade

February 1st, 2016

Tech giant Google鈩 relied on old-school textiles to help shed some shade on its new campus expansion. Google鈩 is known for its inventiveness, creativity and efficiency. It鈥檚 no surprise that the unique Internet company continued that trend when it chose an industrial fabric solution for the outdoor area of its new campus expansion. The shaded […]

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Demand + supply = prevail

October 1st, 2015

Robert Cole brings decades of experience and common sense to the time-honored but always evolving economic model of supply and demand. One of the great things this industry has to offer is the quality of its suppliers,鈥 says Robert Cole, 亿博体育app Honored Life Member (HLM) and owner of Goodwin-Cole, Sacramento, Calif. 鈥淭hey鈥檝e kept our industry […]

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Selling shade

August 1st, 2015

Conrad Masterson builds his business by focusing on what clients really want鈥攁nd what employees need. "The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,鈥 says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. 鈥淭hat may sound simple, but it can be easy to […]

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Shade sails on ice

June 1st, 2015

A goal of the restoration of New York City鈥檚 Riverbank State Park ice rink, completed in December 2014, was to extend the season for the ice by protecting it from increased sun exposure it experienced in late winter. Considering the facility鈥檚 high visibility due to its location鈥69 feet above the Hudson River, on top of […]

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Printed, practical and appealing

June 1st, 2015

Fabric graphics projects enhance public spaces thanks to their aesthetic, acoustic and eco-friendly properties. When 114 million viewers tuned in to watch Super Bowl XLIX on Feb. 1, 2015, they partook in a visual feast of fast-moving plays, dazzling electronic displays and big-screen graphics. TV viewers and fans in attendance at University of Phoenix Stadium […]

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Shades of urban renewal

June 1st, 2015

Urban renewal is a trend whose time has come and stayed鈥攁nd shade components are playing a starring role. It wasn鈥檛 long ago that downtowns seemed more like ghost towns in many urban areas. The promise of larger lawns, less traffic and easily accessible malls drew people to the suburbs instead of toward the cities鈥 hubs […]

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